equiprove collects, connects, curates and distributes equine identity, pedigree and participation data across the Australian equine industry.
It helps people and organisations manage equine data more effectively across breeding, registration, sport and administration.
By organising records, supporting verification and enabling controlled sharing, equiprove helps turn fragmented information into connected data that can be reused with greater confidence.
The Australian equine industry runs on information.
Horse identity | Breeding | Ownership | Participation | Compliance | Welfare | Biosecurity
But too often, that information is fragmented across disconnected systems, private records and manual processes.
The result is duplication, inefficiency and difficulty working with accurate, reliable information.
We provide the infrastructure needed to structure, verify and connect equine data so it can be managed more consistently and used more effectively.
📋 creates structured profiles
✅ supports verification
🔗 enables controlled sharing of equine data
In practice, this helps people and organisations work with more connected, consistent and reusable information.
That means less duplication, better visibility and stronger data foundations for breeding, registration, sport and administration.
equiprove began with a conversation in 2019 at the Aquis Champions Tour.
Ali Geeves, Karen Copeland and Ulrich Klatte shared a long-standing passion for the equine industry. That day, their discussion turned to a challenge they knew all too well:
managing equine identification, breeding records, participation and biosecurity in a reliable, connected way was far harder than it should be
Important horse information was fragmented across separate systems, private records and manual processes, making it difficult for the industry to work with trusted, usable data.
Drawing on their combined experience across the equine industry, business, leadership and technology, they began shaping the idea that would become equiprove.
Equine industry strategist driving reform in identity, breeding and participation data. Ali brings deep experience across breeding, performance and equine data systems. As Co-Founder and CEO, she leads the direction of equiprove, working at the intersection of industry knowledge, commercial development and technical design.
Experienced business and governance leader with a strong background in stakeholder engagement, organisational leadership and growth. Karen has held executive roles across public and private sectors and helps guide equiprove’s long-term direction and development.
International equine industry expert with deep breeding and equestrian connections. Ulrich brings longstanding experience across global breeding organisations, sport federations and equine technology conversations. He contributes strategic vision, international perspective and industry insight to equiprove’s development.
Technology architect behind equiprove. Harry leads the platform’s technical design, development and underlying infrastructure required to support secure, scalable equine data management.