equiprove collects, connects, curates and distributes equine identity, pedigree and participation data across the Australian equine industry.
We provide the trusted digital infrastructure that helps people and organisations manage equine data more effectively across breeding, registration, sport and administration.
By structuring verified information and enabling secure, controlled sharing, equiprove helps turn fragmented records into trusted data that can be reused across the industry.
The Australian equine industry runs on information.
Horse identity | Breeding | Ownership | Participation | Compliance | Welfare | Biosecurity
But too often, that information is fragmented across disconnected systems, private records and manual processes.
That makes it difficult for people and organisations to work with accurate, trusted and usable data.
We provide the digital foundation needed to collect, manage, verify and share equine data in a more connected and usable way.
Anytime. Anywhere.
equiprove helps bring together data across
horses
people
organisations
breeding
participation
events and venues
We do this by creating structured digital profiles, supporting verified records and enabling trusted information to be used more effectively across the industry.
That means less duplication, stronger visibility, better coordination and a more reliable foundation for decision-making.
reliable identity, breeding and participation records
visibility of horses, people and relevant information across real-world equine activity
traceability and usable industry data when it matters most
equiprove began with a conversation in 2019 at the Aquis Champions Tour. Ali, Karen and Ulrich shared a long standing a passion for the industry. That day, their discussion turned to a key challenge:
Important horse information is fragmented across separate systems, private records and manual processes, making it hard for the industry to work with trusted, usable data.
Drawing on their combined experience across the equine industry, business, leadership and technology, they began shaping the idea that would become
An idea grew into technology to support horse identity, pedigree and participation across the industry.
Equine industry strategist driving identity, breeding and participation data reform. Ali brings deep experience across breeding, performance and equine data systems. As Co-Founder and CEO, she leads the strategic direction of equiprove. Her work sits at the intersection of industry knowledge, commercial development and technical design.
Strategic leader with experience across governance, industry engagement and business. Karen brings executive experience across public and private sectors, with a strong focus on stakeholder engagement, governance and strategic development. She guides equiprove’s long-term direction.
International equine industry strategist with deep breeding and equestrian connections. Ulrich brings longstanding experience across global breeding organisations, sport federations and equine technology conversations. He contributes strategic vision, international perspective and industry insight.
Technology architect behind equiprove. Harry leads the technical design and development of equiprove, including platform architecture, registry systems, organisational tenancies and infrastructure to support industry wide secure, scalable equine data management.