equiprove is the digital foundation for the Australian equine industry.
We modernise how equine data is managed, connected and controlled.
We bring together breeders, owners, competitors, organisations and businesses in one secure, easy-to-use platform.
We connect horse, human, organisation, event and venue data.
By structuring and sharing verified data, we reduce administrative overhead, improve compliance and transform fragmented records into a single, usable dataset.
The Australian equine industry runs on information.
But it’s fragmented across disconnected systems and manual processes.
equiprove provides that foundation, structuring equine data so it can be managed, verified and shared.
Anytime. Anywhere.
✅ Create industry certainty
✅ Improve participant safety
✅ Facilitate world-class biosecurity
equiprove began with a conversation in 2019 at the Aquis Champions Tour. Ali, Karen and Ulrich shared a long standing a passion for the industry. That day, their discussion turned to a key challenge:
Important horse information is fragmented across separate systems, private records and manual processes, making it hard for the industry to work with trusted, usable data.
Drawing on their combined experience across the equine industry, business, leadership and technology, they began shaping the idea that would become
An idea grew into technology to support horse identity, pedigree and participation across the industry.
Equine industry strategist driving identity, breeding and participation data reform. Ali brings deep experience across breeding, performance and equine data systems. As Co-Founder and CEO, she leads the strategic direction of equiprove. Her work sits at the intersection of industry knowledge, commercial development and technical design.
Strategic leader with experience across governance, industry engagement and business. Karen brings executive experience across public and private sectors, with a strong focus on stakeholder engagement, governance and strategic development. She guides equiprove’s long-term direction.
International equine industry strategist with deep breeding and equestrian connections. Ulrich brings longstanding experience across global breeding organisations, sport federations and equine technology conversations. He contributes strategic vision, international perspective and industry insight.
Technology architect behind equiprove. Harry leads the technical design and development of equiprove, including platform architecture, registry systems, organisational tenancies and infrastructure to support industry wide secure, scalable equine data management.